Pharmacist – Formulator Phytotherapy expert
Cranberry (Vaccinium macrocarpon), also called American Red Cranberry, is a plant that is native to North America. We should not confuse him either with his brother, the red cranberry (Vaccinium vitis-idanea), or with the black cranberry (Vaccinium myrtillus), which are common in Europe.
Cranberry contains high amounts of flavonoids and vitamin C. The primary action of cranberry, in the organism of cats and dogs, is preventing bacteria from sticking to the bladder wall or to facilitate the detachment.
Cranberry’s active principles act as a “scavenger” of free radicals, transforming them into non-toxic compounds for the organism.
Where to find him
The cranberry issues his capacities in FORZA10 Renal Active for dogs and cats, in Urinary Active for cats and their equivalents in the wet version of the Actiwet line. It is also contained in our diet FORZA10 Legend Skin.
When Europeans arrived in America and discovered the cranberry, they began to use it, mainly due to its rich vitamin C content, to combat scurvy during their stay onboard ships at the mercy of the sea.
A colonist settled in America wrote about cranberry to his English brother, telling him how the cranberry grew in swamps and how it was similar to cherries also making an excellent sauce to accompany turkey or poultry in general. The cranberry’s name originates from its shape, as so often happens, and means “berry of the crane” insofar as its shank and flower is reminiscent of the bird’s neck.